How to Create an Editorial Calendar for Your Brand

Aug 14, 2020
Digital Marketing Agency

The Importance of an Editorial Calendar

In today's fast-paced digital world, creating regular and consistent content is essential for any brand looking to establish a strong online presence. An editorial calendar is a tool that helps you plan and organize your content strategy, ensuring timely and relevant content delivery. By implementing a well-structured editorial calendar, you can optimize your content creation process and enhance your brand's consistency and visibility.

Understanding Your Audience and Goals

Before diving into creating an editorial calendar, it is crucial to understand your target audience and identify your brand's goals. Understanding your audience helps you tailor your content to their needs, interests, and preferences, while setting clear goals allows you to align your content strategy with your brand's overall objectives. Your editorial calendar should reflect these insights and serve as a roadmap for achieving your content goals.

Choosing the Right Content Themes and Types

Once you have a clear understanding of your audience and goals, it's time to determine the content themes and types that align with both. Your content themes should be relevant to your brand and resonate with your target audience. Consider conducting keyword research to identify trending topics and keywords related to your industry.

When selecting content types, think about the mediums that best suit your brand and engage your audience. This may include blog posts, videos, infographics, podcasts, or social media content. Diversifying your content formats can attract a wider range of users and keep your audience engaged.

Creating an Editorial Calendar

Now that you have a solid foundation, it's time to start creating your editorial calendar. Here's a step-by-step guide:

  1. Identify your publishing frequency: Determine how often you will publish content. This could be daily, weekly, bi-weekly, or monthly, depending on your resources and audience demand.
  2. Set specific deadlines: Assign deadlines to each content piece to ensure a consistent publishing schedule. This helps hold yourself and your team accountable for meeting the content creation goals.
  3. Plan theme-based content: Allocate specific themes or topics to different time periods, ensuring a diverse range of content throughout the year. This helps maintain variety and keeps your audience interested.
  4. Include key events and trends: Incorporate relevant industry events, holidays, or trending topics into your editorial calendar. This allows you to capitalize on timely opportunities and keep your content fresh and up-to-date.
  5. Collaborate and assign responsibilities: If you have a content team, use your editorial calendar to delegate tasks and assign responsibilities. This ensures efficient workflow and encourages collaboration.
  6. Monitor and adjust: Regularly review and analyze the performance of your published content. Adapt your editorial calendar based on the insights gained to optimize future content creation and distribution.

Tools to Help You Get Started

There are several tools available to assist you in creating and managing your editorial calendar:

  • Google Calendar: A free online tool that allows you to create and share editorial calendars with your team. It integrates seamlessly with other Google apps and ensures everyone is on the same page.
  • Trello: A collaborative project management tool that helps you organize your editorial calendar visually. You can assign tasks, set deadlines, and track progress within a user-friendly interface.
  • CoSchedule: A comprehensive content marketing platform that includes an editorial calendar, social media scheduling, and analytics. It offers a centralized hub for all your content-related activities.
  • Airtable: A flexible and customizable spreadsheet-like database tool that allows you to build an editorial calendar tailored to your brand's needs. You can track content ideas, assign tasks, and monitor progress.
  • Asana: A project management tool that enables you to create editorial calendars, assign tasks, and collaborate with your team. It offers various views, including a Gantt chart, to visualize your content pipeline.


An editorial calendar is a powerful tool that can elevate your brand's content strategy to new heights. By understanding your target audience, setting clear goals, and implementing a well-structured editorial calendar, you can efficiently create and distribute valuable content that resonates with your users. Stay organized, adapt to trends, and analyze performance to continuously improve your content strategy and establish a strong online presence for your brand.