Erickson Metals Corporation Case Study

Jan 19, 2021


Welcome to Raw Codex's case study on Erickson Metals Corporation! In this comprehensive analysis, we'll dive into the success story of Erickson Metals Corporation and how the Tipping Group helped them achieve remarkable growth and innovation in the highly competitive metal industry.

About Erickson Metals Corporation

Erickson Metals Corporation is a renowned name in the metal industry, specializing in the distribution and fabrication of high-quality metal products. With decades of experience, Erickson Metals Corporation has established itself as a trusted partner for customers across various sectors, including aerospace, automotive, medical, and industrial manufacturing.

The Challenge

When Erickson Metals Corporation approached the Tipping Group, they were looking for a strategic partner with expertise in digital transformation and online visibility. Despite their solid reputation offline, Erickson Metals Corporation struggled to gain a strong online presence, facing fierce competition from other players in the market.

Our Approach

To help Erickson Metals Corporation overcome their online challenges, the Tipping Group conducted an extensive analysis of their target audience, competitors, and industry trends. Based on the insights gathered, we devised a comprehensive strategy to enhance their online visibility, generate organic traffic, and improve lead conversion rates.

Key Highlights

1. Search Engine Optimization (SEO)

Our team of SEO experts conducted intensive keyword research to identify the most valuable and relevant search terms for Erickson Metals Corporation. By optimizing their website structure, meta tags, and on-page content, we successfully boosted their organic search rankings, allowing them to outrank competitors and drive targeted traffic to their website.

2. Content Marketing

We created a content strategy that aimed at providing valuable information to Erickson Metals Corporation's target audience. By publishing informative blogs, articles, and case studies related to the metal industry, we positioned Erickson Metals Corporation as a thought leader in their field. This not only strengthened their credibility but also attracted a steady stream of organic traffic.

3. Social Media Engagement

Recognizing the potential of social media platforms, we implemented a robust social media marketing strategy for Erickson Metals Corporation. Our team curated engaging and shareable content, developed a strong brand presence on platforms like LinkedIn and Twitter, and actively engaged with the target audience, thereby expanding their reach and fostering brand loyalty.

4. Conversion Rate Optimization (CRO)

Improving website usability and user experience was a crucial aspect of our strategy. We conducted rigorous A/B testing, analyzed user behavior, and implemented strategic changes to the website design and layout. By optimizing conversion funnels and implementing compelling calls-to-action, we successfully converted more website visitors into leads and customers.

The Results

Thanks to the collaboration between Erickson Metals Corporation and the Tipping Group, notable results were achieved:

  • Organic search traffic increased by over 150% within the first six months.
  • Erickson Metals Corporation ranked on the first page of Google search results for various high-value keywords.
  • Inbound leads and customer inquiries increased by 75%.
  • Website conversion rates improved by 40%.
  • An enhanced online presence led to stronger brand recognition and market authority.


Through our strategic partnership, Erickson Metals Corporation witnessed significant growth and achieved a competitive advantage in the metal industry. The implementation of effective SEO techniques, impactful content marketing, engaging social media campaigns, and conversion rate optimization resulted in remarkable outcomes.

If your business is looking for similar success in the digital landscape, Raw Codex and the Tipping Group are here to help. Contact us today to explore how we can tailor a customized strategy to meet your unique business objectives.