How to Write Page Titles for SEO

Jul 21, 2022
SEO Consultant


Welcome to Raw Codex, your ultimate resource for everything related to computers, electronics, and technology. In this article, we will dive into the world of search engine optimization (SEO) and discuss the importance of writing effective page titles to enhance your website's visibility and rankings on Google.

What are Page Titles and Why Do They Matter?

Page titles, also known as title tags, are HTML elements that specify the title of a web page. They play a vital role in SEO as search engines like Google consider them as one of the most important on-page ranking factors. A well-crafted page title can significantly impact your website's performance in search results, attracting more organic traffic to your site.

Best Practices for Writing Page Titles

Now that we understand the importance of page titles, let's delve into some best practices to help you write compelling and SEO-friendly titles:

1. Be Relevant and Accurate

Your page title should accurately reflect the content of the page. Be concise, but make sure to include relevant keywords that users might search for. Avoid misleading or clickbait titles, as it can adversely affect your website's credibility.

2. Incorporate Target Keywords

Identify the primary keyword(s) that best represent the content of your page. Include these target keywords strategically within your title. However, avoid keyword stuffing, which is the excessive use of keywords, as it can lead to penalties from search engines.

3. Keep it Unique and Descriptive

Avoid using generic or duplicated page titles across your website. Each page should have a unique and descriptive title to distinguish itself from others. This approach helps search engines and users understand what the page is about.

4. Optimize Title Length

While there is no fixed character limit, it's generally recommended to keep your page title within 50-60 characters. This ensures that your title appears in full on the search engine results page (SERP). Longer titles may get truncated, impacting their effectiveness.

5. Use Proper Branding

If your website represents a brand, consider incorporating the brand name in your page titles. This reinforces brand visibility and recognition in search results. However, avoid placing the brand name at the beginning of every title to ensure variety.

6. Leverage Power Words

Power words are attention-grabbing terms that evoke emotions or curiosity. Incorporate relevant power words in your titles to make them more compelling and enticing. However, ensure that they align with the page content and don't appear excessive or forced.


Optimizing your page titles for SEO is a crucial aspect of improving your website's visibility and attracting organic traffic. By following the best practices we discussed, you can create compelling and keyword-rich titles that outshine your competitors in search engine rankings. Remember to regularly monitor and update your page titles to stay relevant and maintain a strong online presence.

Raw Codex - Your SEO Partner

At Raw Codex, we specialize in providing expert guidance on SEO strategies to boost your website's performance. We offer comprehensive resources, tips, and insights tailored to the computers, electronics, and technology industry. Stay ahead of the competition with our in-depth knowledge and unleash the full potential of your online presence.