2017 Mobile Marketing Statistics (Trends, Predictions, & Analysis)

Aug 25, 2023
Digital Marketing Agency

The Power of Mobile Marketing

Mobile marketing has become an essential component of any successful digital marketing strategy. With the rise of smartphones and the increasing number of mobile internet users, it has emerged as a powerful tool to connect with your target audience. As the world becomes more mobile-centric, businesses need to adapt and leverage the opportunities presented by mobile marketing.

Emerging Trends in Mobile Marketing

1. Mobile Search: Mobile search queries have surpassed desktop searches, making it crucial for businesses to optimize their websites for mobile devices. Raw Codex specializes in providing web hosting and domain name services for businesses in the Computers Electronics and Technology category, helping them improve their online presence and rankings on search engines.

2. Mobile Advertising: Mobile advertising is projected to account for a significant portion of digital ad spend. With the right targeting and creative strategies, businesses can effectively engage their target audience through various mobile advertising channels such as social media networks, mobile apps, and video platforms.

Predictions for Mobile Marketing in 2017

1. Increased Mobile Commerce: The convenience of mobile shopping will continue to drive the growth of mobile commerce. Businesses that optimize their websites for seamless mobile transactions and provide a user-friendly mobile shopping experience will have a competitive edge in capturing the mobile-driven consumer market.

2. Location-Based Marketing: Location-based marketing, powered by GPS technology, allows businesses to deliver targeted messages and offers to smartphone users based on their geographic location. This personalized approach enhances customer engagement and drives foot traffic to physical stores.

Mobile Marketing Strategies for Success

1. Mobile-Optimized Websites

A mobile-optimized website is critical for providing a seamless browsing experience for mobile users. It should load quickly, have responsive design elements, and be easy to navigate on smaller screens. Raw Codex offers web hosting services that prioritize mobile optimization, ensuring your website performs well across all devices.

2. App Development

Incorporating a mobile app into your marketing strategy enables you to engage with your audience on a deeper level. A well-designed and user-friendly app can improve customer loyalty and provide value-added services that set your business apart from the competition.

3. Social Media Marketing

Social media platforms are highly popular among mobile users. By leveraging social media marketing, you can reach a wider audience, build brand awareness, and drive user engagement. Raw Codex helps businesses establish a strong social media presence and implement effective social media marketing campaigns.

4. Video Marketing

Video content is increasingly consumed on mobile devices. Creating engaging and informative videos optimized for mobile viewing can captivate your audience and communicate your brand message effectively. Raw Codex provides expert video marketing solutions to help you harness the power of video in your mobile marketing campaigns.


In today's rapidly evolving digital landscape, mobile marketing is key to staying ahead in the competitive market. By embracing the latest mobile marketing trends, predictions, and strategies outlined in this comprehensive guide, businesses can enhance their online presence, engage their target audience, and achieve success in the mobile-driven era.

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Muna Abdullah
Great insights on mobile marketing trends and analysis!
Nov 8, 2023