How Using Video in Print Can Set Your Marketing Apart

Aug 13, 2019
Digital Marketing Agency

Welcome to Raw Codex, where we specialize in Computers, Electronics, and Technology, including Web Hosting and Domain Names. In this article, we will explore the exciting world of video in print and how it can help you engage your audiences like never before. Marketing has evolved significantly over the years, and utilizing video in print is one of the most effective ways to set your brand apart from the competition.

The Power of Video in Print

Video in print combines the best of both worlds - the visual appeal and storytelling potential of videos with the tangibility and engagement of print media. By incorporating videos in your print materials, you create a truly immersive experience for your audience.

Imagine a brochure that comes to life as you open it, displaying a captivating video showcasing your latest products or services. This innovative approach not only grabs attention but also leaves a lasting impression on your audience. It breaks through the noise of traditional marketing efforts and provides a unique, memorable experience.

Engaging Your Audience

Engagement is crucial in any marketing strategy. With video in print, you can captivate your audience from the moment they lay their eyes on your materials. High-quality videos spark curiosity, evoke emotions, and drive action.

Think about the possibilities: product demonstrations that showcase your offerings in action, testimonials from satisfied customers, or behind-the-scenes footage of your manufacturing process. These visual elements enhance your message and provide a level of engagement that traditional print materials simply cannot achieve.

Standing Out from the Competition

In a saturated market, it's essential to differentiate your brand from the competition. With video in print, you have a powerful tool to set yourself apart. By adding dynamic video content to your brochures, catalogs, or direct mail pieces, you create an immediate impact that catches the eye.

Not only will video in print make your brand more memorable, but it also positions you as a forward-thinking company that embraces innovation. Your competitors will struggle to match the uniqueness, creativity, and interactivity that video in print offers.

Utilizing Video in Print for Effective Marketing Strategies

Integrating video in print into your marketing strategy requires careful planning and execution. Here are some key considerations to keep in mind:

Message Alignment

Ensure that the videos you incorporate into your print materials align with your overall brand message and marketing goals. The content should be relevant, engaging, and geared towards your target audience to maximize its impact. By delivering a cohesive message, you reinforce your brand identity and resonate with your audience more effectively.

Placement and Timing

Strategically decide where and when to include video in print materials. Consider the context and intended purpose of each piece. Whether it's a trade show, direct mail campaign, or in-store promotion, understanding the environment in which your videos will be viewed allows you to optimize their impact. Remember, timing is key to capture your audience's attention and drive conversions.

Call-to-Action and Tracking

Ensure that your video in print materials include a clear call-to-action to guide your audience towards the next step. Whether it's visiting your website, making a purchase, or subscribing to your newsletter, a strong call-to-action bridges the gap between engagement and conversion.

Additionally, track and measure the performance of your video in print campaigns. Analytics can provide valuable insights into your audience's behavior, allowing you to refine your marketing strategies and achieve better results over time.


Incorporating video in print is a surefire way to set your marketing efforts apart from the competition. It combines the power of visuals, storytelling, and engagement to create an immersive experience for your audience. With careful planning and execution, video in print can effectively captivate your audience, establish your brand as innovative, and help you achieve your marketing goals.

At Raw Codex, we understand the importance of staying ahead in the digital age. That's why we offer cutting-edge solutions such as web hosting, domain names, and technology expertise to empower businesses to thrive. Contact us today and let us help you elevate your marketing strategy with video in print!

Monica Oei
👍 This article is packed with fresh insights on incorporating video in print to elevate your marketing strategies. Definitely worth a read!
Nov 8, 2023